What - The Slogan - Step out, Walk out, Run out, Dance out, Wheel out... Discover the world
Why - Because who isn't guilty of hiding from or forgetting the world playing games, being on the internet, watching telly, or working?
How will it work - Well the poster and image will be happy, thus not guilt tripping people for what they might not being doing. Inspiring people with fun images about discovering the world outside.
For Who - Aimed at - All ages really - but focusing on those between the ages of 10 and 40 - and age when people tend to become really busy.
When - Most necessary in the winter months when we (especially here in North America) tend to vegetate more and hide from harsher conditions
Where - this poster could be located in areas people are or feel forced to go to, like school, or major centers of work, they could also be located in high car traffic areas for those who take the car to and from these locations to home. Like wise they could be located at prominent train or bus stops.
Ok Plate now
I created a series of 4 plates for the company known as curousite a funky online boutique store specializing in unusual gifts. The set of plates is modeled of the art movement know as Dada.
Dada was both an art (anti-art) and literary movement, aimed at creating "non art" that went against traditional art forms pre World War one. The movement began in Switzerland, and spread from there, while incensing viewers with its nonsensical often rather obscene or silly pieces, including Marcel Duchamp's infamous "Fountain" piece. This piece was a urinal turned upside down and called a fountain.
What I have done is to create a series of plates within a tray, based on a single persons one bedroom apartment and typical signage used today in North America and Europe. The tray is 11 inches by 11 inches and holds four smaller plates within it, which can be divided in whichever way the user wants. Thus the plates gain a few perspectives, or the plates can make no sense at all with their smaller irregular sizes.
The tray and plates could be sold as a set, or separately. Perhaps the user has a two bedroom apartment or a four bedroom house, or simply just likes sleeping :)
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| The 1 Bedroom |
